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10 Advantages of Sending a Monthly Client Newsletter:
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Increased Client Retention
Increased Referrals
Marketing Under Radar
Be Viewed as an "Industry Expert"
Introduce New Products and Services
Higher Perceived Customer Value
Stronger Relationship Generates Repeat Revenue
Acquiring New Clients is a Greater Cost than Retaining Existing Clients
Return on Customer Equals Increased Lifetime Value
Perfect Venue for Cross-Selling Products
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